-$7.52

the secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives Hardcover – April 13, 2021 by Chris Cicchinelli

HARDCOVER

[240 pages]

PUB: April 13, 2021

$25.00 $17.48

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Description

How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.

In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home party business featuring relationship enhancement products.

Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company—which would soon be rebranded as Pure Romance—on its feet. But after recognizing its potential, he never left.

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.

In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.

Product details

  • Publisher : Post Hill Press (April 13, 2021)
  • Language : English
  • Hardcover : 240 pages
  • ISBN-10 : 1642937134
  • ISBN-13 : 978-1642937138
  • Item Weight : 1.08 pounds
  • Dimensions : 6 x 0.7 x 9 inches

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