How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.
In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home party business featuring relationship enhancement products.
Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company—which would soon be rebranded as Pure Romance—on its feet. But after recognizing its potential, he never left.
Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.
In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.
- Publisher : Post Hill Press (April 13, 2021)
- Language : English
- Hardcover : 240 pages
- ISBN-10 : 1642937134
- ISBN-13 : 978-1642937138
- Item Weight : 1.08 pounds
- Dimensions : 6 x 0.7 x 9 inches