ome of the world’s top CEOs and boards, redefines competitive advantage for the digital-first era, offering a set of new rules to get ahead:- Create an ecosystem with third-party partners to revolutionize and personalize the customer experience.
– Empower teams focused on a single task, building a “social engine” that drives constant innovation, fast execution, and customer satisfaction.
– Attract funders who understand the big picture: that beyond a certain scale, major upfront spending will turn into a cash-generation machine.Filled with stories that peek behind the curtain of digital behemoths as well as traditional companies that have transformed their organizations, Rethinking Competitive Advantage offers concrete advice and methods to help you conceive of new market spaces and moneymaking models.Competing against digital giants might seem daunting, if not impossible. The necessary computing power is within any company’s reach. By borrowing from these digital winners’ playbooks, traditional companies and upstarts alike can gain an upper hand. Whether you’re in the C-suite or brainstorming the next big idea from your garage, Rethinking Competitive Advantage is the ultimate guide to creating competitive advantage today.